preapproach

preapproach
A step in the industrial selling process in which a salesperson learns as much as possible about a prospective customer before making a sales call.

Big dictionary of business and management. 2014.

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Look at other dictionaries:

  • preapproach — / pri:əˌprəυtʃ/ noun the stage in a salesperson’s preparation for a sale devoted to planning actual meetings with customers ● Preapproach sessions cover techniques in assessing customers and their needs …   Marketing dictionary in english

  • Need identification — Contents 1 Seven Stages 2 Need Indentification 3 Meeting Objections 4 See also 5 References …   Wikipedia

  • selling process — The steps that a salesperson may follow when selling. These include prospecting and qualifying potential customers, a preapproach, approach, presentation and demonstration, handling objections, closing, and follow up …   Big dictionary of business and management

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